Image Credit: Iceland
It’s that time of year again when we all get excited for the Christmas Adverts. We even decide which one we think was the best! Which one created the best nostalgia.
Well one Christmas advert did not make the cut this year but for all the wrong reasons.
Why was Iceland’s advert pulled? Banned even?
Deemed as too controversial because Iceland was going against the grain of releasing a product fuelled Christmas advert, instead trying to campaign and spread awareness at a time of year which would make consumers think.
The advert was not cleared to be shown on TV, Iceland made a bold decision to release it on social media platforms to raise awareness of the important issue of tropical deforestation.
Did you know that the equivalent of 300 football fields of rainforest is destroyed every hour to make way for palm oil plantations (Huffington Post).
It is estimated that a Hundred years ago at least 230,000 Orangutans lived on earth! Today there are less than 50,000 left due to deforestation. Palm oil plays a massive part in destroying the rainforests and is one of the biggest secrets of the retail and manufacturing industry.
Indonesia’s rainforests are a biodiversity hotspot, which is rich in endemic species, it is also vital in regulating the Earth’s climate.
But these forests are being torn down for palm oil, pulp and paper plantations, which makes Indonesia the world’s third largest greenhouse gas emitter and threatening endangered species such as orangutans with extinction”. (Greenpeace website 2018)
Greenpeace is campaigning to protect Indonesia’s rainforests.
Not only Orangutans are affected other species, plants and habitats are also affected.
As a family we want to help in which ever way we can. So we will be cutting some things out! We will try not buy or support products which are contributing to this problem watch our video to hear more of our views on this upsetting topic.
You can now buy a cute Orangutan cuddly toy for £5 in Iceland stores to help support the rehabilitation of orphaned orangutans.
Image credit to change.org
All image credit to the original owners they have been used to raise awareness for this important cause under the fair use act.